Eyal Pfeifel: I think it's significant because it creates a new kind of engagement, which is around messaging person-to-person like most messaging platforms but also person-to-business or person-to-brand or person-to-publisher. The ability to be able to respond to many users, assuming we are not talking about a few single ones but maybe thousands, obviously a manual solution like putting a call center behind it is not practical.
It expands the platform beyond just personal communication. I think that was the initial motivation, simply to allow them to work at scale 24/7 and improve the service.
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Personal and Professional applications for such uses as Customer Service Agents and On-Line Assistance.
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