US media giant Viacom is seeking to tap into the lucrative Indian expatriate market in the Middle East with the launch MTV India across the region this month, the Dubai-based firm handling advertising sales for the channel said.The launch of MTV India is a joint venture between India Cast, Indian broadcaster TV18 and Viacom, the US broadcaster behind The Walt Disney Company, Time Warner and News Corporation.The channel will be available on Pehla branded packs across DTH, Cable, IPTV and SMATV in across most Middle East countries.“MTV India is our second brand in the region and we intend to grow our presence here with more offerings from our extensive news and regional channel portfolio in the near future,” said Gaurav Gandhi, COO of India Cast.The bride looks ethereal on her big day, doesn’t she?! Raghu Ram and Rajiv Laxman are back with new reality show “MTV Dropout Pvt. MTV Dropout Pvt Ltd Audition Online Registration is going on, register Now.MTV India is India Cast's second channel in the region after the September 2010 launch of Hindi entertainment outlet COLORS.The regional advertising sales for MTV India will be handled by India Cast's Dubai office, it was confirmed in a statement on Thursday.
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